The happy crowd at the Museum of Ice Cream (2018)

Museum of Ice Cream (MOIC) debuted in 2016 not as a traditional museum describing the history of ice cream but as a place to “inspire the world through imagination and connection.” Touted as being Instagram-worthy, many social media sites depict photos of joyous faces playing, laughing, and posing in glamourous clothes amidst life-sized gummy bears, unicorns, and cherries. According to the official website, each exhibition is meant to appeal to the five senses and allow one to indulge and connect to one another. From the signature sprinkle pool to the mysterious mint jungle, there are team members who set the stage and try to encourage one to be creative and “let loose.”

The entrance to the Museum of Ice Cream at the old bank building near Union Square, San Francisco (2018)

During my visit with a few geeky friends, we went to the special Pinkmas event (November 23, 2018 to January 6, 2019). We were greeted by a forest of pink and white Christmas trees and urged to take part in a Pinkmas carol (basically, an altered version of the traditional Christmas song). Afterwards, we were invited to explore, try the Cherrylicious ice cream, and take photos of the exhibits and props that were set up. Continue reading →